The Blog

Thoughts, stories and resources for creatives and small business owners

The courage to show up
Feeding the Mind Emilie Cotterill Feeding the Mind Emilie Cotterill

The courage to show up

Here’s a secret: I wince and cringe when my family tell me they’re going to give my blog a read. Not because I’m ashamed of what I’m sharing on here, or because I wish they didn’t care about what I do (I’m so very grateful that they do!), but because when you really think about it, the nagging voice of self-doubt often sounds like the people who know us best.

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Cultivating Your Brand & Visual Identity
Taking Action Emilie Cotterill Taking Action Emilie Cotterill

Cultivating Your Brand & Visual Identity

Brand identity is a lot more than just a fancy logo, pretty colour palettes and a neat style guide. It’s the way your brand looks, feels and speaks to your audience, not just visually, but also in the way you communicate. It’s how you present yourself to, interact with and want to be perceived by your audience and/or your customers.

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